Custom Travel Itineraries to New Zealand since 1990
While many dream of exploring New Zealand’s iconic landmarks, the real magic often lies in the quiet charm of its smaller towns. These picturesque town centers invite you to slow down, wander on foot, and soak in the local character—without the crowds.
At The Best of New Zealand, we specialize in crafting bespoke travel experiences for discerning travelers, and we believe these hidden gems are essential to truly understanding the heart of the country. When building itineraries, we often include time in towns like these—and just as importantly, we ensure you have the freedom to explore them at your own pace.
Our goal isn’t to overwhelm you with checklists but to create thoughtfully balanced journeys where discovery, relaxation, and genuine connection come naturally. From historic gold rush villages to lakeside communities with thriving food scenes, here are some of New Zealand’s prettiest downtown strips worth a visit!
Set at the top of the South Island, Nelson is often called New Zealand’s sunniest city—and it wears that title proudly. Its walkable downtown is alive with creativity, filled with galleries, artisan markets, and local boutiques that spill onto tree-lined streets and sunny café patios.
Nelson has long attracted artists and free-spirited travelers, and it shows in its thriving creative scene. Don’t miss the Nelson Saturday Market—one of the country’s most beloved artisan markets—where local makers sell everything from handmade jewelry to gourmet treats. Wander the galleries along Hardy and Trafalgar Streets, or visit the Suter Art Gallery, where classic and contemporary New Zealand art sit side by side.
With Tahunanui Beach just minutes away and easy access to Abel Tasman National Park, Nelson effortlessly blends culture, coast, and adventure. Whether you’re sipping local wine, browsing craft shops, or heading out for a paddle or hike, this little city offers far more than meets the eye.
Nestled in the Bay of Islands, Russell is a place where maritime history meets seaside serenity. Its main street, The Strand, is lined with colonial architecture and exudes a peaceful coastal vibe that invites you to wander at your own pace. Step into the Russell Museum to learn about the town’s role as one of the first points of contact between Māori and Europeans, or stroll along the waterfront where tall ships still sail into the bay.
For wine lovers, Paroa Bay Winery offers spectacular views and local vintages. Nearby beaches like Oneroa Bay and the Bay of Islands Coastal Walkway provide unforgettable scenic walks. Whether you’re popping into a gallery, joining a sailing tour, or simply enjoying the sea breeze, Russell’s laid-back pace is pure delight.
A former gold mining hub turned boutique cultural destination, Cromwell is one of Central Otago’s best-kept secrets. The beautifully restored Cromwell Heritage Precinct offers a nostalgic step into the past, with stone buildings now housing artisan studios, cafés, and galleries—making it a joy to explore.
This region is also renowned for its fresh produce, especially stone fruit. In summer, roadside stalls burst with cherries, apricots, and peaches. Cromwell is also the heart of Central Otago’s wine country, with more than 30 cellar doors to choose from—including renowned names like Cloudy Bay and Nanny Goat Vineyard. Hop on a scenic ride with Kiwi Journeys to sample the best without the hassle.
Add in the shimmering Lake Dunstan, and you’ve got the perfect spot to unwind, picnic, cycle, or simply soak in Central Otago’s golden light.
Few places capture New Zealand’s frontier spirit quite like Arrowtown. With its historic gold-mining roots, preserved Chinese settlement, and tree-lined main street—Buckingham Street—Arrowtown radiates charm year-round, especially in autumn when its trees explode in color.
The Lakes District Museum offers a fascinating glimpse into Arrowtown’s early days, while nearby Macetown—a ghost town only accessible by rugged track—adds a sense of adventure. Stroll past heritage buildings now home to boutique retailers like Francis Patterson (homewares and kidswear) and The Black Teal Bay (herbal goods and books). And don’t miss the Remarkable Sweet Shop, a whimsical stop full of nostalgic treats.
Arrowtown blends history, style, and small-town hospitality in a way few other places do.
With its French colonial roots and stunning harbor setting, Akaroa feels like a European village tucked into New Zealand’s South Island. The town’s main street is a blend of art galleries, cozy cafés, and charming heritage buildings—perfect for a leisurely day of exploring food, culture, and scenery.
One standout is The Giants House, a whimsical mosaic garden and terraced wonderland that delights creative souls and families alike. Daly’s Wharf and Drummonds Jetty offer peaceful seaside vistas, while dolphin-watching cruises let you spot Hector’s dolphins, the world’s smallest marine dolphin.
Before you leave, stop by Fire and Ice, a boutique full of gemstones, fossils, and handcrafted jewelry—a must for unique souvenirs.
On the rugged West Coast of the South Island lies Hokitika, a town steeped in creativity and natural beauty. Its main street is lined with an eclectic mix of art galleries, boutique shops, and cafés, where local artisans work with greenstone, glass, wood, and wool.
Just outside town, the turquoise waters of Hokitika Gorge are a striking contrast to the lush rainforest surroundings. Back in town, Hokitika Beach is perfect for sunset strolls and stargazing at Sunset Point.
For a closer look at local craftsmanship, visit Westland Greenstone Ltd. to watch jade carvers at work, or browse the Hokitika Craft Gallery for fine jewellery, pottery, and weaving. It’s an ideal stop for travelers wanting to connect with both nature and artistry.
Nestled beside its namesake lake, Wanaka is a bustling resort town with youthful energy and laid-back luxury. Boutique shops, lakeside cafés, and top-tier restaurants line the main strip, all framed by breathtaking alpine views.
Outdoor lovers can tackle the Roy’s Peak Track for panoramic, photo-worthy vistas, or unwind at lakeside breweries and tasting rooms like Rhyme x Reason—a local favorite for craft beer and community events. For gourmet dining, Francesca’s Italian Kitchen serves up refined dishes, while the Food Truck Park provides more casual but equally delicious bites.
A local favorite is My Secret Picnic, which arranges personalized picnic baskets and setups in stunning lakeside locations—perfect for a romantic date or family outing.
This trail offers one of the easiest ways to access glacier views in New Zealand. You don’t need to be an experienced hiker to enjoy it. It’s a perfect half-day hike for those who want a taste of the Southern Alps without a multi-day commitment.
Let us help you add this experience to your New Zealand adventure. Whether you’re planning a full hiking itinerary or just want a day in the mountains, we’ll tailor it to fit your pace and style!
